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Thanks for reading! – Eric Barrett

Image is ultimately important for direct marketing food and agricultural products. Branding the farm through the use of a logo, color scheme, employee training and other tactics will help create an important image and increase net farm income.

Use this presentation to start or update the brand at your farm. Learn about everything beyond the logo which you need to think about on your farm. The attached activity sheet will help you analyze your brand through your family, management team, and even customers. Use the sheet several times to get ‘other eyes’ on your farm business.

Developing and Growing a Brand 2014

Focus–Reading Your Image (3)

Greetings – Check out some of our new information and posts (just started today) at
Today’s question – How did your social media work this fall?
Also, see the report on how ‘paid for’ tweets really do improve a brand and drive off-line sales.

Thank you to the Cleveland Beekeepers Association for inviting me to their meeting to talk about marketing honey bee products! So glad to be with them and help them increase their marketing skills and profitability for their operations.

This MarketReady presentation (an Ohio State University curriculum) is focused on marketing honey bee products in Ohio based on current trends and forecasts.

BeeProdMktg copy

Nevada has adopted new cottage food laws. Farm to Fork is expanding in the state, so the legislature also approved rules to help farms host food events on the farm.

But, before getting started in any of these enterprises, farms must consider their marketing strategies. Developing a brand will help the farm solidify the marketing message and continue operations for years to come. Great signage and marketing materials can increase sales and profitability for the farm.

These presentation handouts can assist your farming operation in ‘getting started’ in branding the farm for increased profits.

Signage for Direct Marketing Food & Ag Products
Developing &Growing a Brand for your Farm or Ranch

Need help selling to restaurants? Pricing farm products?

MarketReady is a comprehensive educational program that prepares food producers to sell directly to consumers and wholesale buyers. The Ohio MarketReady Team provides professional education to improve marketing planning and marketing relationships.

In preparation for Restaurant Week in the Youngstown, OH, area – we are hosting a MarketReady Class!

Get MarketReady July 16 Canfield, OH

Interested in marketing products directly from your farm? This presentation gives an overview of many of the presentations from branding to signage to a marketing plan for the farm. Through this presentation, you can learn about the opportunities available in retail agriculture and how to get started in the marketing process from your home farm.
HANDOUT – Marketing Your Farm Products 2013

This is a presentation with a lot of information to help you ‘get back on track and advocate’ in 2013. The presentation starts with information about finding your passion, the reason you are in business and the reasons you love what you do. Then, we transition to the farm’s brand. The rest of the presentation gives you some ideas for advocacy, training staff to help with your advocacy and finally using all of this to educate customers.

Advocating for Local Foods – Starting with You and Your Farm
Advocating For Local Foods 2013

Selling farm products directly to the consumer is growing faster than ever. From the positive trends of local foods to the consumer demands for family friendly farm activities, now is the time to get involved for the future of your farm and your family living and working on the farm. Selling direct to consumer is retail. Farmers need to adopt the concepts of retail marketing on their farming operations to make sales and grow their farm businesses. Although this presentation doesn’t cover all of these concepts, it introduces farmers to the top opportunities for profitability. Opportunities include locally focused meats, new and exciting vegetable varieties, agritourism and more. For other details on retail marketing concepts, please view previous posts on this blog.

HANDOUT – Top 10 Opportunities in Retail Agriculture:

Top Ten Opportunities in Retail Agriculture

We can help you gain control of all of your on-line marketing through our programs and a one-day workshop in Columbus, Ohio, on April 24, 2013.

An increasing number of people use their mobile phones to find food and fun. Can they find your business?

A growing number of producers benefit from free listings on Internet maps, in GPS systems, in maps linked to social media, and in mobile applications. Maps & Apps helps businesses take advantage of free mobile listings and teaches them how to make corrections or get listed on popular sites.

What you’ll learn to do:
• Find out if you’re listed, if listings are correct, and how to improve your visibility, findability, and interaction with mobile customers.
• Watch how customers use mobile devices to find and interact with local businesses.
• Tap into the best resources for mobile media marketing

What you’ll need to be successful:
• Knowledge of the technologies that make sense for you and your customers.
• An understanding of how these technologies can be used to reach your business goals.
• A mobile media marketing plan.

For complete details, visit our Maps & Apps site here:

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