Attached is the pdf of the newest marketing presentation, “Give Yourself a Marketing Checkup” from the 2010 Ohio Produce Growers & Marketers (OPGMA) Association meetings in Sandusky, Ohio.
It includes the 2010 to-do list when planning the marketing for the coming season:
1. Evaluate 2009 season – eliminate waste
2. Research target market trends
3. Brand plan – Plus train family/employees
4. Update PR contacts
5. Plan print materials
6. Website – analytics & refresh
7. Adopt social media – prep & plan
8. Set marketing timeline & budget
9. Be ready for change
10. Continue to have fun!

https://vegfruit.files.wordpress.com/2010/01/marketing-check-up-handout.pdf

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