Thanks again to Jim Ochterski and Cornell Cooperative Extension in Ontario County, NY, for inviting me to present at their “Farm Market Merchandising: The Keys to Incredible Sales” program on February 22, 2012.  It was great to meet a variety of farmers from all over New York to share my experiences and learn about their farming operations.

This presentation is a ‘quick’ overview of many topics relating to farm market merchandising.  It includes understanding your passion for farming, getting back to the basics of branding, a review of the top 10 opportunities at farmers markets, lots of photo examples of what folks are doing right and some information on working with staff to make things happen.  Happy reading!

Farm Market Merchandising NY – 2012

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