Image is ultimately important for direct marketing food and agricultural products. Branding the farm through the use of a logo, color scheme, employee training and other tactics will help create an important image and increase net farm income.

Use this presentation to start or update the brand at your farm. Learn about everything beyond the logo which you need to think about on your farm. The attached activity sheet will help you analyze your brand through your family, management team, and even customers. Use the sheet several times to get ‘other eyes’ on your farm business.

Developing and Growing a Brand 2014

Focus–Reading Your Image (3)